Cookies Policy
Last updated: 15 January 2026
This policy explains how Fusion Ark Consulting Limited uses cookies and similar technologies on our website. It describes what these technologies are, why we use them, and your rights to control their use.
What Are Cookies
Cookies are small text files that websites place on your device when you visit. They serve various functions, from remembering your preferences to helping website owners understand how visitors use their sites. Cookies are widely used across the internet and are essential for many website features to work properly.
Cookies set by the website owner (in this case, Fusion Ark) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable external features or functionality, such as analytics services.
Why We Use Cookies
We use cookies for several purposes:
- To enable core functionality that our website requires to operate
- To remember your preferences, such as cookie consent choices
- To understand how visitors interact with our website
- To measure the effectiveness of our marketing efforts
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms.
You can configure your browser to block these cookies, but some parts of the website may not work as a result. These cookies do not store any personally identifiable information.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie consent preferences | 1 year |
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most popular, how visitors move around the site, and whether they encounter any errors.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Marketing Cookies
These cookies may be set through our website by advertising partners. They are used to build a profile of your interests and show you relevant advertisements on other websites. They work by uniquely identifying your browser and device.
If you do not allow these cookies, you will experience less targeted advertising. We currently use limited marketing cookies primarily for remarketing purposes.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking | 90 days |
| li_sugr | Browser identifier | 90 days |
Managing Your Cookie Preferences
When you first visit our website, you will see a cookie banner that allows you to accept or reject non-essential cookies. You can also access our cookie settings at any time by clicking the "Cookie Settings" link in the footer of any page.
Your preferences are stored locally and will apply to future visits from the same browser. If you use multiple browsers or devices, you will need to set your preferences on each one.
Browser Controls
Most web browsers allow you to control cookies through their settings. You can usually find these options in the "Options" or "Preferences" menu of your browser. The following links explain how to manage cookies in common browsers:
- Chrome: Settings > Privacy and security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy
- Edge: Settings > Cookies and site permissions
Please note that blocking certain cookies may impact your experience on our website and limit the services we can provide.
Opting Out of Analytics
You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on, available from Google.
Similar Technologies
In addition to cookies, we may use similar technologies:
Local Storage
Local storage allows websites to store data in your browser that persists even after you close your browser window. We use local storage to remember your cookie consent preferences.
Web Beacons
Web beacons (also known as pixel tags or clear GIFs) are tiny graphics files that allow us to track page views and other website usage. They are often used alongside cookies to help us understand how our website is being used.
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control how these third parties use their cookies. Please review their respective privacy policies:
- Google Analytics: policies.google.com/privacy
- LinkedIn: linkedin.com/legal/privacy-policy
Cookie Retention
Cookies have varying lifespans. Session cookies are deleted when you close your browser, while persistent cookies remain until they expire or you delete them. The specific duration for each cookie is listed in the tables above.
Updates to This Policy
We may update this Cookies Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically.
Questions
If you have questions about our use of cookies or other technologies, please contact us:
Fusion Ark Consulting Limited
47 Moorgate
London EC2R 6BH
Email: [email protected]
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